Rose Casper: The Traveler

The next oldest child in the Leinenkugel family was Theresia “Rosa” Leinenkugel. She was born July 18th, 1867 (Passport Application). She was the oldest girl in the family and went on to attend school at the Notre Dame school. On April 18th, 1894, she married Henry Alois Casper of Chippewa Falls (Chippewa County Past and Present). She had two children with Henry, by the names of Irene and William Casper. Rose was a prominent member of the Saint Charles Borromeo Catholic Church, and because of this, she donated the high altar to the church with Susan Mayer (Church History). Rose, sadly, passed away between 1951 and 1952 (City Directories).

Henry Casper was born on July 15th, 1861 in Milwaukee, Wisconsin. His parents were Alois and Barbara Casper (Births and Christening Index). He attended St. Mary’s parochial school in Milwaukee, as well as St. Gall’s school (Chippewa County Past and Present). Henry started working for the Leinenkugel’s Brewery in 1905 (Brewer’s Digest). From 1914 to 1926, he worked as the Secretary and Treasurer of Leinenkugel’s. And from 1920 to 1926, he was the President and Treasurer of the Consolidated Elevator, Mill & Power Company Inc (City Directories). During this time, Henry was a prominent member of the Catholic Knights of America, as well (Chippewa County Past and Present). Henry, unfortunately, passed away sometime between 1926 and 1929 (City Directories).

Rose was quite the traveler in her day. Before Henry’s passing, she had applied for her passport and gone on a trip with her daughter, Irene, to Liverpool in 1924. They traveled back from Liverpool on the Megantic (Manifests of Passengers). After Henry’s passing, the two took two more trips together. One was to Gothenburg, Sweden in 1930 and the other was a round trip from New York in 1937. Both times they road on the ship, Gripsholm (New York Arrivals, New York Passenger List).

Irene Barbara Casper was their first born child. She was born January 28th, 1895. She went on to attend Chippewa Falls High School (Mrs. Charles J. (Irene) Hebert). While in high school, she participated in a lot of school activities. She was on the Monocle Staff and was also the Schatzmeister of the German Club. In her senior year, she was described as “Nobody’s enemy, everybody’s friend.” (Monocle 1914, 1915). Irene then attended Stout University and graduated in 1917. She then did some graduate work at University of California-Berkley and Columbia University (Mrs. Charles J. (Irene) Hebert).

Irene and Charles Hebert - Elks Club Meeting (Chippewa Falls, Wisconsin)

Irene and Charles Hebert – Elks Club Meeting (Chippewa Falls, Wisconsin)

After Rose was finished with her graduate work, she came back to Chippewa Falls and started working at Chippewa Falls Junior and High School. Here, she taught Domestic Science for almost twenty years (City Directories, 1920 Monocle). On February 11th, 1941, she married Charles J. Hebert of Eagle Point (Charles J. Hebert) After their marriage, they moved to work on the Hebert family farm in Eagle Point, where they lived until 1973 (Mrs. Charles J. (Irene) Hebert). They then decided to move back to Chippewa Falls to be closer to their family and friends (City Directories). On March 6th, 1977, Rose passed away and not long after that, Charles passed away on April 28th, 1978 (Social Security Index, Charles J. Hebert).

William Casper (Chippewa Falls, Wisconsin)

William Casper (Chippewa Falls, Wisconsin)

William Casper, their second child, was born October 17th, 1902 (Social Security Death Index). He, like his sister, attended Chippewa Falls High School. He was very active in his school days. He was the Senior Class Vice President and he participated in track, football, and basketball. He was even voted Prettiest Boy his senior year (1920 Monocle). After graduation, he went on to attend University of Wisconsin-Madison (1922 Badger). He then graduated from there, and moved to Chicago. While in Chicago, he worked as a Bond Salesman for the First National Bank in 1930 (1930 Federal Census, William Jacob Casper).

In 1933, William moved back to Chippewa Falls and started working at the Brewery (Brewer’s Digest). He worked as a manager from 1934 to about 1940. He became the Vice President and Secretary around 1945, while he was helping re-establish the business after prohibition. He then became the President in 1964, a position he kept until 1971. Finally, from 1971 until his retirement, he served as the Chairman of the Board (City Directories).

As he was working his up in the Brewery, William was doing a lot outside of the business as well. On September 8th, 1942, he enlisted into the U.S. Army Air Force for WWII. He was a 1st Lieutenant and served until 1945 (WWII Army Enlistment Records). Once he came back to Chippewa Falls, he remained a member of the American Legion Post #77 (William Jacob Casper).

Gertrude Casper (Chippewa Falls, Wisconsin)

Gertrude Casper (Chippewa Falls, Wisconsin)

After coming back from the war, William married Gertrude Treis on April 1st, 1948 in Florida (Gertrude Casper). William and Gertrude were well-known members of the community and always tried to give back. They even have a park named in their honor here in Chippewa Falls (Stetzer, Rod). In fact, both of them participated in the Chippewa County Historical Society and the Chippewa Valley Cultural Association. They both lived out their days here in Chippewa Falls. Gertrude passed away on February 22nd, 1999 and William passed away July 15th, 1999 (Stetzer, Rod).

This branch of the Leinenkugel family tree became a very well-known one. Both generations stayed involved with the Leinenkugel Brewery, and one even brought it back to life after Prohibition. Without this branch of the family, who knows what would have happened?

Bibliography Sheet


Mathias Leinenkugel: The Oldest

Mathias “Matt” Jacob Leinenkugel was the oldest of the children born to Jacob Leinenkugel. He was born April 16th, 1866 (Find a Grave Memorial). He grew up in Chippewa Falls with the rest of the Leinenkugel family. In 1889, he married Kathryn M. Watzl (1910 Federal Census). Kathryn was born in 1868 in Montpelier, Wisconsin to John and Maria Watzl (1870 Federal Census). Growing up around the brewery, naturally Mathias started working there. He started work there as a salesman from 1900 to 1907 (1900 Federal Census, 1910 Federal Census). In 1907, he was promoted to President of the Jacob Leinenkugel Brewery. He stayed in this position until his death on June 3rd, 1927 (Brewer’s Digest, 1920 Federal Census, Find a Grave Memorial).

Outside of the brewery, Mathias had a great family life with his wife and children. They lived at 821 North Bridge Street here in Chippewa Falls, Wisconsin (City Directories). In 1890, they had their first child, Josephine Katherine Theresa. She was born December 6th, 1890 (Minnesota Death Index). She would go on to be married twice, and have three children. Her first marriage was to Joseph (John) Black on April 16th, 1912. They were married in Chippewa Falls and remained there after their marriage. Unfortunately, John passed away in 1932 (John Black Dies).

Joseph (John) Black Obituary (Courtesy Chippewa Herald)

Joseph (John) Black Obituary (Courtesy Chippewa Herald)

After John’s passing, Josephine re-married on February 15th, 1941 to Thomas Gibbons (Gibbons-Black Marriage). They spent the rest of their years together in Minnesota, as Gibbons was Ramsey County Sheriff until the mid-50’s (City Directories).

Their second oldest, Jacob Mathias, was born December 5th, 1893 (Jacob Mathias Leinenkugel – Find a Grave). He attended Chippewa Falls High School and in his sophomore year, he won 2nd place on their Debate Team (Monocle 1911). After graduation, he went on to attend University of Wisconsin-Madison and become a lawyer, working for the U.S. Government (U.S. School Yearbooks, 1930 Federal Census). His family is most well-known because his children and grandchildren would go on to be the faces of the Leinenkugel Brewing Company.

Their third and youngest child, Carl J., was born September 5th, 1908 (Social Security Death Index). He attended Chippewa Falls High School and graduated in 1928 (1928 Monocle). After graduation, he attended University of Wisconsin-Eau Claire, University of Wisconsin-Madison, and the Columbus School of Law. (1929 Periscope, U.S. School Yearbooks) He returned to Chippewa Falls for most of his life, and eventually became the Secretary and Vice President of the Leinenkugel Brewing Company (City Directories).

Carl Leinenkugel, Jack Dempsey, and Ruth (Mrs. Carl) Leinenkugel (Courtesy: Chippewa Falls Main Street)

Carl Leinenkugel, Jack Dempsey, and Ruth (Mrs. Carl) Leinenkugel (Courtesy: Chippewa Falls Main Street)

In addition to their family, Mathias and Kathryn had a few other people stay in their home with them over the years. In 1900, they had one boarder, Emma Martin, stay in their home with them (1900 Federal Census). Then, over the next few years, they had a couple servants in the house with them. In 1905, they had Mary Niesen employed in their home (1905 State Census). And finally, they had Rose Homer employed in 1910 in their house, as well (1910 Federal Census).


Mathias Jacob “Matt” Leinenkugel (1866-1926) – Find a Grave Memorial. N.p., 4 Sept 2012. Web. 12 Mar. 2014.

Year: 1910; Census Place: Chippewa Ward 8, Chippewa, Wisconsin; Roll: T624_1703; Page: 3A; Enumeration District: 0062; FHL microfilm: 1375716.

Year: 1870; Census Place: Montpelier, Kewaunee, Wisconsin; Roll: M593_1720; Page: 445B; Image: 896; Family History Library Film: 553219.

Year: 1900; Census Place: Chippewa Falls Ward 8, Chippewa, Wisconsin; Roll: 1780; Page: 7A; Enumeration District: 0045; FHL microfilm: 1241780.

“BD Revisits the Jacob Leinenkugel Co.” The Brewer’s Digest Feb. 1978: 14-37.

Year: 1920; Census Place: Chippewa Falls Ward 8, Chippewa, Wisconsin; Roll: T625_1978; Page: 2A; Enumeration District: 65; Image: 704.

U.S. City Directories, 1821-1989 [database on-line]. Provo, UT, USA: Operations, Inc., 2011.

Minnesota Death Index, 1908-2002 [database on-line]. Provo, UT, USA: Operations Inc, 2001.

Social Security Administration. Social Security Death Index, Master File. Social Security Administration.

Wisconsin. Wisconsin State Census, 1895 Microfilm, 10 reels. Wisconsin Historical Society, Madison, Wisconsin.

Chippewa Falls Main Street, Inc. Images of America: Chippewa Falls Main Street. Charleston, SC: Arcadia, 2001. Print.

“John Black Dies Christmas Night, Rites Wednesday.” Chippewa Herald-Telegram [Chippewa Falls] 27 Dec. 1932: n. pag. Print.

“Gibbons-Black Marriage at St. Charles Church.” Herald-Telegram [Chippewa Falls] 15 Feb. 1941: n. pag. Print.

1911 Chippewa High Monocle. 1911. Yearbook. Chippewa Falls.

U.S. School Yearbooks [database on-line]. Provo, UT, USA: Operations, Inc., 2010.

Year: 1930; Census Place: Washington, Washington, District of Columbia; Roll: 305; Page: 19A; Enumeration District: 0393; Image: 306.0; FHL microfilm: 2340040.

1928 Chippewa High Monocle. 1928. Yearbook. Chippewa Falls.

1929 University of Wisconsin Eau Claire Periscope. 1929. Yearbook. Eau Claire.

Jacob Leinenkugel: The Later Years

After Jacob Leinenkugel’s first wife, Josephine, passed away, he waited two years before marrying Anna Louise Wilson in 1892. Not nearly as much is known about his second marriage, but it’s still quite interesting.

Anna Louise Wilson was born in December of 1865, in Pennsylvania (Wisconsin State Census, 1905). Her parents were Bernhard and Eva Wehrle. Her father was born in 1823 and her mother in 1823. They were both born in Switzerland. Their whole family lived in St. Louis, Missouri, where her father worked as a backer (St. Louis 1880 Census).

After Jacob and Anna’s marriage in April, 1892, they had two children. The first was named Della and she was born in 1894 (Wisconsin State Census, 1905). However, there was no further information found on her after 1905. Their other child was Edward J. and he was born on September 21st, 1896 (Wisconsin Vital Record Index). Edward grew up to be a first lieutenant in the U.S. Army during World War I. He started his service on June 5th, 1918 (U.S. Veterans Gravesites). When he came back from the war, he married Eleanor in 1920 (1930 Federal Census). Edward and Eleanor lived in St. Paul, Minnesota for a short time after getting married, where Edward worked as a salesman (City Directories).

For the next few years, it appears they moved around as they started having a family. Patricia “Patty” Leinenkugel was born June 17th, 1923 in Illinois. Their second oldest, Joanne Leinenkugel, was born in 1927 in Missouri. Finally, their youngest, Roberta O. Leinenkugel, was born June 4th, 1929 in Florida (1930 Federal Census, Cook County Birth Index). According to the City Directories, Edward and Eleanor stayed in Tampa, Florida until 1932. During this time, Edward worked as a real estate agent and as a salesman. Then, in 1934, the family moved back to St. Paul, Minnesota. Here, Edward worked as a broker, a box maker, and a packer. In 1941, he worked as a packer for Swift & Co. (City Directories). Edward and Eleanor were able to live out the rest of their days together. Edward passed away on October 31st, 1967. Not even three years later, Eleanor passed away as well on August 6th, 1970 (Minnesota Death Index).


Wisconsin. Wisconsin State Census, 1905. Microfilm, 44 reels. Wisconsin Historical Society, Madison, Wisconsin.

Year: 1880; Census Place: Saint Louis, St Louis (Independent City), Missouri; Roll: 718; Family History Film: 1254718; Page: 367D; Enumeration District: 020; Image: 0095.

Wisconsin Department of Health and Family Services. Wisconsin Vital Record Index, pre-1907. Madison, WI, USA: Wisconsin Department of Health and Family Services Records Division.

National Cemetery Administration. U.S. Veterans Gravesites, ca. 1775-2006 [database on-line]. Provo, UT, USA: Operations Inc. 2006. U.S. City Directories, 1821-1989 [database on-line]. Provo, UT, USA: Operations, Inc., 2011.

Year: 1930; Census Place: Tampa, Hillsborough, Florida; Roll: 320; Page: 5A; Enumeration District: 0105; Image: 564.0; FHL microfilm: 2340055. Cook County, Illinois Birth Index, 1916-1935 [database on-line]. Provo, UT, USA: Operations Inc., 2008. Minnesota, Death Index, 1908-2002 [database on-line]. Provo, UT, USA: Operations Inc., 2001.


Jacob Leinenkugel: A Legacy

When people hear the name Leinenkugel, most would think of the beer or maybe even Chippewa Falls, Wisconsin. As the owner of Colette’s Tavern says, “Some people get hysterical when they find out I have it. The beer’s got some kind of charm.” (Brewer’s Digest). Most, however, do not think of the rich and interesting history that has gone into the Jacob Leinenkugel Brewing Company. Most of this history comes from its origins and how over five generations, the business has kept within the Leinenkugel family. To properly tell the history of this family, we must start at the beginning with Jacob Mathias Leinenkugel himself. Jacob Leinenkugel was born May 22nd, 1842 in Prussia to Matthias and Maria Leinenkugel (1860 Federal Census). Jacob and his entire family arrived in New York on August 2nd, 1845. They had taken a ship, the American, from Amsterdam to New York, New York. Jacob Leinenkugel was three at the time of this trip (Arrival in New York, 1845). The Leinenkugel family settled in Prairie du Sac, Wisconsin and stayed there to raise their children (1860 Federal Census). In 1865, Jacob Leinenkugel married Josephine Imhoff in Sauk City, Wisconsin. Two years later, Jacob, Josephine and their son, Mathias, all moved to Chippewa Falls when Jacob started the Spring Brewery, now known as the Jacob Leinenkugel Brewing Company (Chippewa Falls Main Street, pg. 76).

Courtesy of "Chippewa Falls Wisconsin"

Courtesy of “Chippewa Falls Wisconsin”

The brewery was constructed in 1867 on property along the Duncan Creek which Jacob had purchased from Hiram Allen (Chippewa Falls Main Street, pg. 10). Jacob Leinenkugel established the Spring Brewery with John Miller (Chippewa Falls Wisconsin). In their first year alone, they “…delivered 400 barrels…with a small cart pulled by a horse named Kate.” (Bottom’s Up). Originally, the Brewery only had two teams of horses, which meant they could deliver kegs of beer up to ten miles outside of Chippewa Falls. “During the early years, Jacob Leinenkugel drove the wagon himself.” (Chippewa Falls Main Street). The Spring Brewery was named as such because it was built near the Big Eddy Springs in Chippewa Falls. These springs “…poured nonacidic, nonalkaline water that the brewery uses without treatment to this day.” (Breweries of Wisconsin). The Spring Brewery soon became the Jacob Leinenkugel Spring Brewery Company when John Miller sold his share in 1883 (Bottom’s Up).

It is said that “Jacob Leinenkugel…was more than a brewer of Leinenkugel’s beer. Described as a noble, magnanimous man and a generous contributor to Notre Dame Church, he served two years as mayor.” (Chippewa Falls Wisconsin). Indeed, Jacob Leinenkugel was more than just a brewer. He also had a rich family life. He had five children with his first wife, Josephine. The oldest, Mathias “Matt” Jacob was born in 1866. Their oldest daughter, Rose, was born in 1867. Their next oldest son, William, was born in 1870. Susan, the second oldest daughter, was born nine months later in 1870 (1870 Federal Census). And finally, they had one child who was born in 1873 but sadly passed away as an infant (Infant Leinenkugel). Josephine Leinenkugel passed away in 1890, at the age of 44 (Chippewa Falls Main Street). A few years later, Jacob Leinenkugel re-married in 1892. He married Anna Wilson and had two children. Della, the oldest, was born in 1894 and Edward was born in 1896 (1905 State Census).

Courtesy of "Chippewa Falls Wisconsin"

Courtesy of “Chippewa Falls Wisconsin”

In further blogs, I will touch on each of his children and their families. Unfortunately, William from Jacob Leinenkugel’s first marriage did not live very long. He passed away suddenly on January 22nd, 1897.  The Chippewa Herald reported that he “…died at noon today of consumption after suffering about two years with this disease.” William had worked at the brewery with his father and the rest of his family. The paper states how he was “…a hard and faithful worker and a valuable assistant to his father who depended largely on his son’s good judgment on matters pertaining to the…business.” (Chippewa Herald).

Jacob Leinenkugel passed away on July 21st, 1899. Before his death, he contributed many things to Chippewa Falls, other than the Brewery. One of these accomplishments was erecting and owning the first creamery in the county. He was also able to serve as mayor three separate times in Chippewa Falls, in 1873, 1884, and 1891. All of these accomplishments paint a picture of a man who was “…a thoughtful, patriotic citizen, ever devoted to the welfare of the city and anxious in every way with his reach to promote the happiness and welfare of his fellow men.” (Daily Independent).


“BD Revisits the Jacob Leinenkugel Co.” The Brewer’s Digest Feb. 1978: 14-37. Web.

Year: 1860; Census Place: Prairie du Sac, Sauk, Wisconsin; Roll: M653_1429; Page: 765; Image: 337; Family History Library Film: 805429.

Chippewa Falls Main Street, Inc. Images of America: Chippewa Falls Main Street. Charleston, SC: Arcadia, 2001. Print.

Chippewa Falls Main Street, Inc. Images of America: Chippewa Falls Wisconsin. Charleston, SC: Arcadia, 2001. Print.

Draeger, Jim, and Mark Speltz. Bottoms Up: A Toast to Wisconsin’s Historic Bars & Breweries: Madison, WI: Wisconsin Historical Society, 2012.

Year: 1870; Census Place: Chippewa Falls Ward 1, Chippewa, Wisconsin; Roll: M593_1706; Page: 362A; Image: 71; Family History Library Film 553204.

Wisconsin. Wisconsin State Census, 1905. Microfilm, 44 reels. Wisconsin Historical Society, Madison, Wisconsin.

“Infant Leinenkugel (1873-1873)-Find A Grave Memorial.” Infant Leinenkugel (1873-1873)-Find A Grave Memorial. N.p. 20 Sept. 2013. Web. 03 Mar. 2014.

“Will Leinenkugel Dead.” Chippewa Herald [Chippewa Falls] 22 Jan. 1897: n. pag. Print.

“Death of Jacob Leinenkugel.” The Daily Independent [Chippewa Falls] 23 July 1899: n. pag. Print.